Grow Your Business on R.A.C.E.
List your automotive business, host shop-hosted shows, and reach local enthusiasts on the R.A.C.E. Map. Your listing goes live after our team approves it.
Already run a business on R.A.C.E.? Go to your Business Dashboard
What it costs
Free
Creating a business account on R.A.C.E. is free. You can sign up and submit your business at no cost.
$39.99/mo
Activates your paid business profile and promotional benefits — the directory listing, Map placement, and shop-hosted shows described below. Subscription billed monthly. Manage billing anytime from your Business Dashboard.
Sponsorships, promoted placement, and banner advertising are separate products. They are not included in the $39.99/mo subscription.
How it works
Appear on the Map — after approval
Once our team approves your business, your shop shows up on the R.A.C.E. Map and in nearby searches so local enthusiasts can find you.
Host shop-hosted shows
Run in-person shows at your location. Publish them to the R.A.C.E. calendar and homepage so the community knows when and where to show up.
QR-gated entry & judging
For shop-hosted shows, attendees scan your event QR code on-site to enter and to judge. Entry and judging happen in person at the event — not remotely.
Drive local traffic
Your profile, hours, contact details, and shows give nearby gearheads a reason to visit and come back.
What's included with a listing
- 🏪Listed in the R.A.C.E. Business Directory with search, map, and category filtering
- 📄Dedicated shop profile page with logo, photos, description, and hours
- 📞Contact info (phone, email, website) visible to the R.A.C.E. community
- 🔧Customer rating system — collect wrench ratings via shareable tokens
- 📍Location-based discoverability — appear in nearby searches
- 🏁Support the R.A.C.E. community and connect with local enthusiasts
Profiles, ads, and Street Team are separate
A business listing is your profile and shop-hosted shows. Paid advertising and the Street Team program are separate — a listing does not include banner ads.
Business Profile
Your listing, shop page, and shop-hosted shows. This is the subscription below.
List Your Shop →Street Team
Community members who promote shows and businesses on the ground — a separate program.
About Street Team →$39.99/mo
Subscription billed monthly. Manage billing anytime from your Business Dashboard.
Your listing goes live after payment is confirmed and our team approves it. Map placement is not instant — it follows approval.
Get Started